Small businesses use website builders. Larger organisations, like universities, government bodies, publishers and established companies, tend to use heavier systems such as Drupal, TYPO3 or Adobe Experience Manager. These projects are bigger, slower to win and much better paid. If you have the skills, they're worth pursuing.
| Technology | Websites | Publish an email | Outdated © year | Avg. score |
|---|---|---|---|---|
| Drupal | 133 | 62% | 7% | 31 |
| HubSpot CMS | 78 | 63% | 4% | 22 |
| Joomla | 78 | 46% | 15% | 33 |
 Adobe Experience Manager | 50 | 36% | 4% | 26 |
| TYPO3 | 39 | 69% | 0% | 28 |
| Craft CMS | 10 | 40% | 0% | 25 |
Drupal
Drupal powers 133 sites in our database. It's a long-standing favourite of universities, public bodies and nonprofits. One fact matters a lot here: Drupal 7 reached its end of life in January 2025. Organisations still running it are on an unsupported version, and migrating is a serious project they need specialists for.
TYPO3
TYPO3 is especially popular in Germany, Austria and Switzerland, and we track 39 TYPO3 sites. It has a dedicated community and relatively few specialists outside it. If you work in that market and know TYPO3, the competition is lighter than you might expect.
HubSpot CMS
HubSpot's CMS is chosen by marketing teams already using HubSpot for their CRM and email, with 78 sites in our data. These teams think in terms of leads and campaigns. Pitch landing pages, conversion improvements and templates their marketers can reuse, rather than a redesign for its own sake.
Adobe Experience Manager
AEM sites, 50 in our database, belong to large organisations with big budgets and long procurement processes. They usually work with established partners. Unless you're an agency with AEM experience, these are better treated as a signal of who the big players are than as direct leads.
Joomla and Craft CMS
Joomla was once one of the most popular systems and many older sites still run on it. Those owners are often looking for someone to either maintain the site or move them to something newer. Craft CMS has a smaller, developer-led audience who chose it deliberately and value quality work.
