Squarespace is popular with businesses that care how they look: photographers, studios, restaurants, consultants. Their templates are polished, so a Squarespace site rarely looks broken. That makes these owners a little harder to pitch than, say, someone with a ten-year-old WordPress theme. You need a sharper reason to get in touch.
- 356
- Websites
- 62%
- Publish an email
- 7%
- Outdated © year
- 13%
- Not mobile-friendly
Where Squarespace sites fall short
The design is rarely the problem on day one. The problems come later:
- Mobile layouts. 46 Squarespace sites in our database aren't set up properly for phones. That's a concrete, visible issue, and owners are often surprised to hear it.
- Speed. Big hero images and video backgrounds look great and load slowly. 67% of the sites we checked took more than 3 seconds to respond.
- Content that has drifted. Old team photos, past events, prices that no longer apply. Check the site for anything that's obviously out of date.
How to pitch without insulting anyone
Many Squarespace owners built the site themselves and are proud of it. Lead with something specific and practical, not with design opinions:
I noticed your gallery takes a while to load on my phone, and the menu covers part of the first image. Both are quick fixes. Would it help if I sent a short list of what I'd change?
That's about the experience of their customers, not about their taste. It's much easier to say yes to.
Who to target
Creative and hospitality businesses are common on Squarespace. If you have a portfolio of restaurant or studio websites, filter for that niche. Showing a site you built for a similar business is the strongest proof you can offer.
